Any PPC company will tell you that Google Analytics is a sophisticated tool that allows insights into website traffic and the potential of online marketing. It provides you with detailed information on how users find your site, what do they do there, how long they stay there, how many gets converted, the bounce back rate and so on. It generates detailed statistics about the users who visit your site along with suitable, powerful and easy-to-use features that enable easy analysis of traffic data that further helps in enhancing the performance of your website
For people who use Google Analytics, custom reports are the best tools with which you can not only save ample time but also pace up the statistics calculation process. Using this tool, one can avoid the hassles of evaluating tangled metrics and measuring infinite data. If you are dealing with metrics but do not know how to leverage the full potential of the reports, you may benefit from this blog as I will be discussing with you some recommended reports that you can make use of.
Here are a few Google Analytics custom reports:
Content Efficiency Analysis Report
As you can understand from the name itself, it answers a number of important questions, with the help of particular metrics. It elaborates on the various types of content that perform to its optimum level, like texts, images, videos etc., and asserts which piece of content makes the best contribution to your business. With a standard content report, you can understand which content initiated better involvement with visitors. The report allows you to view all the content metrics in a single destination. Like other Analytics Solutions, this one too has several columns to help you manage your campaign better.
The various columns are Page views, Per Visit Goal Value, Avg. Time on Page, Page title, Goal Completions, Unique visitors, Entrances and Bounces.
Keyword Analysis Report
Keywords are of great help when it comes to SEO as it adds value to your efforts of optimization. Its first tab called ‘targeting’ helps you with the analysis, based on parameters like Goal Completions, Unique Visitors, Avg. Page Load Time and Goal Conversion Rate.
These four parameters suggest you whether you should go for additional efforts or adjustments regarding your campaign or not. Another tab named ‘Engagement’ tells you how effective a page is, with metrics like Percentage Exit, Bounce Rate, Pages/Visit, Unique Pageviews, Goal Conversion Rate and Avg. Time on Page.
There’s another significant tab called ‘Revenue’ that elaborates on the amount of money a certain keyword gets. This can also be done using 3 other metrics namely eCommerce Conversion Rate, Per Visit Value and Revenue.
Link Analysis Report
If you are familiar with the domain of Internet Marketing Services, you should know about link building and the way it works. With this, you can get answers to important questions related to link analysis. These questions pertain to information about sites that send optimum traffic and links that are good and ones that need scrutiny.
The several columns in a Link Analysis Report are: Source, Bounce Rate, Pages/Visit, Landing Page, Percentage New Visits, Goal Completions and Visits.
PPC Keywords Report
A PPC Keyword Report extended by a professional PPC Company has various important statistics regarding search traffic. With this report, PPC experts can identify the keywords that perform well and use them for Search Engine Optimization campaigns in the near future. The metrics offered by the report are Cost per Click or CPC, Visits, Cost per Conversion and Goal Completions.
Once you carefully go through the report, you can find out which are the keywords that are working the best for you and which are the ones that are not.
Social Media Report
With this report, you can see the activity status of the various social media you are using. This way, you get to learn whether the social media channels are working according to the way you want them to or not. The report can be extremely useful if you are running your campaign on the basis of Traffic Driven SEO Plans. The various parameters the report elaborates on are: Social Actions, User Visits, Goal Conversion Rate, User Goal Completion and Goal Value Addition.
These are some useful custom reports with which campaign owners can know if their campaign is working or not.