When it comes to small businesses, websites are very important for the purposes of marketing and branding. If a website is designed in an incorrect way, it will not only lead to loss of money that was invested, but will also diminish the potential revenue that could be achieved. So, the importance of a well-designed and functional website cannot be emphasized enough. However, there are some common mistakes that business owners usually make while designing their company website. So, read further to understand the top 7 web designing mistakes that all small businesses must consciously avoid.
Not prioritizing the target market.
Before focusing on getting a website design company to create your website, it is necessary to first research about the audience. Ensure to proceed only after finding out the exact needs of your target audience. So, for instance, if the target audience comprises of older people, the website needs to have a large font size to enable ease of reading. Any business can easily determine the area they want their users to visit, by first by properly understanding the target market.
Design is too flashy.
When a website design company creates a well-designed website, it attracts more users to it which proves profitable to the small businesses. Also, many users have started visiting websites through their mobile phones or tablets. If the website has a flashy design, it becomes difficult to view it on these gadgets. Therefore, a simple and easy to navigate website will help the company to showcase its products, and enable users to locate and purchase them without any difficulty. It is necessary to get the website design company to emphasize on the potential user’s requirements rather than focusing on making it flashy.
No clear call to action.
A company can largely help its users to navigate through different web pages by creating a well-designed and simple to use website. This will enable them to prioritize which pages are more important than the others. If the products and services have been displayed in an impressive manner then it can drive the user’s interest. This can make them subscribe for the company’s business e-newsletter or even purchase the product.
Paying a lot or not paying enough.
It is of utmost importance to invest in a good website design company. There are many expensive agencies that work for top brands. However, they may not be ideal for small businesses that focus on Return on Investment (ROI). So, it is important to hire a website design company that can provide a well-designed website within the budget.
Not updating content.
It has been found that websites get more number of users when they update their content every few days. The updates can be about the company’s products, services or any good event. Those websites that don’t have newer updates, tend to lose their customers. Simply put, a website without new updates usually signifies that it is inactive or the company is out of business. So, it is essential to update the website at regular intervals to attract more users.
Targeting every visitor.
It is not preferable to target every user who visits your website. So, small businesses need to find out their target market and what their expectations are. The users who frequently visit a website can be considered as the target audience by the company. It is essential to target these potential users rather than every user who visits the website.
Taking the DIY route.
Users get first-hand experience about a company’s products through its website. A poorly designed website can create wrong impression about the brand. Therefore, it becomes essential to hire a good website design company. This helps in attracting more potential users.
A simple and well-updated website will enable a company to attract more potential customers towards it.
Author Bio: Tech geek, always on the move to know something more about gadgets that re-innovate the world, gadget and gizmos crazy! Google+