Following Google’s recent Panda and Penguin updates which targeted websites using poor content and linking building, over optimisation and excessive keywords; numerous websites are now trying to determine the boundaries of what may be considered to be too much SEO.
Luckily finding this answer doesn’t have to be difficult.
According to SEO experts, what Google deems to be over optimisation is: keyword stuffing, linking aggressively to poor quality websites which are not relevant to your own and over-repeating the same 2 keywords over and over again on the same page.
Do any of these and Google is likely to penalise your website by de-indexing these pages and ultimately lowering your rankings.
However, SEO experts feel that website owners have got little to fear as long as they incorporate good SEO practices into their websites.
For instance as long as they strive to offer consumers good quality content that is informative and useful then updates such as Penguin and Panda will not harm their rankings.
Similarly by doing the following they feel you can keep your website safe:
* Keep news sections up-to-date
* Regularly add need content to your website
* Don’t fill your content full of keywords which reduce the fluidity of the copy. Keep keywords relevant and don’t overuse
* Monitor your conversions on Google Analytics to see which of your keywords are converting better than others and when
* Listen to consumer feedback about your brand and take their comments on board
Ultimately Google’s goal behind these updates is to offer consumers websites with informative, well-written content that answers all their queries and desires. So strive to achieve this and you can feel rest assured that your site won’t be penalised.
However if you’re worried about how these updates will continue to impact on your website, why not enlist the help of an SEO provider. They can ensure that your website adheres to Google’s guidelines, whilst implementing a range of SEO tools to improve the visibility of your site and your authority in your chosen history.
More importantly they can help you to prepare for future Google updates so you are always giving consumers what they want.