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Any PPC com­pany will tell you that Google Ana­lyt­ics is a sophis­ti­cated tool that allows insights into web­site traf­fic and the poten­tial of online mar­ket­ing. It pro­vides you with detailed infor­ma­tion on how users find your site, what do they do there, how long they stay there, how many gets con­verted, the bounce back rate and so on. It gen­er­ates detailed sta­tis­tics about the users who visit your site along with suit­able, pow­er­ful and easy-to-use fea­tures that enable easy analy­sis of traf­fic data that fur­ther helps in enhanc­ing the per­for­mance of your website

For peo­ple who use Google Ana­lyt­ics, cus­tom reports are the best tools with which you can not only save ample time but also pace up the sta­tis­tics cal­cu­la­tion process. Using this tool, one can avoid the has­sles of eval­u­at­ing tan­gled met­rics and mea­sur­ing infi­nite data. If you are deal­ing with met­rics but do not know how to lever­age the full poten­tial of the reports, you may ben­e­fit from this blog as I will be dis­cussing with you some rec­om­mended reports that you can make use of.

Here are a few Google Ana­lyt­ics cus­tom reports:

Con­tent Effi­ciency Analy­sis Report

As you can under­stand from the name itself, it answers a num­ber of impor­tant ques­tions, with the help of par­tic­u­lar met­rics. It elab­o­rates on the var­i­ous types of con­tent that per­form to its opti­mum level, like texts, images, videos etc., and asserts which piece of con­tent makes the best con­tri­bu­tion to your busi­ness. With a stan­dard con­tent report, you can under­stand which con­tent ini­ti­ated bet­ter involve­ment with vis­i­tors. The report allows you to view all the con­tent met­rics in a sin­gle des­ti­na­tion. Like other Ana­lyt­ics Solu­tions, this one too has sev­eral columns to help you man­age your cam­paign better.

The var­i­ous columns are Page views, Per Visit Goal Value, Avg. Time on Page, Page title, Goal Com­ple­tions, Unique vis­i­tors, Entrances and Bounces.

Key­word Analy­sis Report

Key­words are of great help when it comes to SEO as it adds value to your efforts of opti­miza­tion. Its first tab called ‘tar­get­ing’ helps you with the analy­sis, based on para­me­ters like Goal Com­ple­tions, Unique Vis­i­tors, Avg. Page Load Time and Goal Con­ver­sion Rate.

These four para­me­ters sug­gest you whether you should go for addi­tional efforts or adjust­ments regard­ing your cam­paign or not. Another tab named ‘Engage­ment’ tells you how effec­tive a page is, with met­rics like Per­cent­age Exit, Bounce Rate, Pages/Visit, Unique Pageviews, Goal Con­ver­sion Rate and Avg. Time on Page.

There’s another sig­nif­i­cant tab called ‘Rev­enue’ that elab­o­rates on the amount of money a cer­tain key­word gets. This can also be done using 3 other met­rics namely eCom­merce Con­ver­sion Rate, Per Visit Value and Revenue.

Link Analy­sis Report

If you are famil­iar with the domain of Inter­net Mar­ket­ing Ser­vices, you should know about link build­ing and the way it works. With this, you can get answers to impor­tant ques­tions related to link analy­sis. These ques­tions per­tain to infor­ma­tion about sites that send opti­mum traf­fic and links that are good and ones that need scrutiny.

The sev­eral columns in a Link Analy­sis Report are: Source, Bounce Rate, Pages/Visit, Land­ing Page, Per­cent­age New Vis­its, Goal Com­ple­tions and Visits.

PPC Key­words Report

A PPC Key­word Report extended by a pro­fes­sional PPC Com­pany has var­i­ous impor­tant sta­tis­tics regard­ing search traf­fic. With this report, PPC experts can iden­tify the key­words that per­form well and use them for Search Engine Opti­miza­tion cam­paigns in the near future. The met­rics offered by the report are Cost per Click or CPC, Vis­its, Cost per Con­ver­sion and Goal Completions.

Once you care­fully go through the report, you can find out which are the key­words that are work­ing the best for you and which are the ones that are not.

Social Media Report

With this report, you can see the activ­ity sta­tus of the var­i­ous social media you are using. This way, you get to learn whether the social media chan­nels are work­ing accord­ing to the way you want them to or not. The report can be extremely use­ful if you are run­ning your cam­paign on the basis of Traf­fic Dri­ven SEO Plans. The var­i­ous para­me­ters the report elab­o­rates on are: Social Actions, User Vis­its, Goal Con­ver­sion Rate, User Goal Com­ple­tion and Goal Value Addition.

These are some use­ful cus­tom reports with which cam­paign own­ers can know if their cam­paign is work­ing or not.

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