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How To Build An Audience Through Content Marketing Strategy
Posted by Alkesh Parmar to Content Marketing

If you have cre­ated a con­tent, it needs to be pro­moted method­i­cally. The only pur­pose of writ­ing a 400+ words arti­cle is to drive traf­fic to your web­site. This is where the method of Arti­cle Mar­ket­ing comes in. More the traf­fic needed for your web site, the more arti­cles you need to write. Arti­cles should be unique. Short arti­cles are pro­moted through the Inter­net with the niche of busi­ness, prod­uct, or ser­vices which your com­pany has to offer. The authors can tar­get pos­si­ble clients with use­ful and orig­i­nal con­tent posted for inter­ested read­ers online. You can eas­ily get more infor­ma­tion about Arti­cle Mar­ket­ing Tips from the Inter­net. Blogs related to arti­cle mar­ket­ing are an effec­tive way for get­ting more infor­ma­tion on writ­ing content.

Content Marketing Strategy

Use Proper Title :
Con­tent should be such that the reader should find it inter­est­ing, rel­e­vant and wish to read the whole part rather than just hav­ing a look at it. The most impor­tant part of a con­tent is its Title. A good title is the first impres­sion on the reader’s mind which makes sure that it will stay with the reader for a long time. Sec­ond most impor­tant thing is that the con­tent should have inter­est­ing points. It should be com­pre­hen­si­ble for the read­ers and have rel­e­vant points so that they don’t get confused.

Need good Body :
The Arti­cle Body is the stuff that builds trust and value for your con­tent as a whole and most impor­tantly, for your busi­ness. A great way is to browse the net and observe other people’s writ­ing. We can look at how they are com­pos­ing con­tent and how they tar­get the key­words. This will expose you to their strat­egy which ulti­mately leads to guid­ing the read­ers to their resource box at the end of the arti­cle. Be care­ful though that the con­tent does not look like a story, but should express our unique thoughts. The con­tent is bro­ken down into log­i­cally sequenced short para­graphs with sim­ple and com­pre­hen­si­ble lan­guage. One of the most suc­cess­ful arti­cle mar­ket­ing strate­gies would be insert­ing links to our prod­uct or web­site in the body of the Content.

Resource Box :
Your resource box is a place where you invite the reader to click on a link to either get more infor­ma­tion on the issues addressed in the arti­cle or come to your land­ing page. Remem­ber that your arti­cle are being read by human beings there­fore you should have to com­pose a good resource box for peo­ple to click.

Not every­one is a good writer. So, just read and take all that this arti­cle has to give and chances are you will be able to put out some decent articles.


About the author

Alkesh Parmar Myself Alkesh Par­mar works for as a Team Leader. I have been in seo mar­ket­ing field since 2009. My area of exper­tise includes SEO Ser­vices, Social Media and Link Build­ing Ser­vices.