Google algorithm changes in recent times have meant that businesses that had good SEO strategies have benefited while others have borne the brunt. It has also made it clear that if you stay away from the pitfalls of SEO then you can actually boost your site’s visibility and not have to worry about the next update from Google.
Stop paying for links
It is now important to search engines that you build your links naturally rather than buying them from paid sources. Getting links the traditional way of commenting have their benefits and it will also ensure that your blog grows steadily. The wait will be worth it when you see the final results. However, if you are keen on buying links, then using same anchor text on them should be avoided. Remember, buying links can bring you quick results but they won’t last given the search engines’ dislike for them.
You shouldn’t be duplicating content
Using same keywords in blogs that are essentially saying the same thing can get you into trouble. Duplicating content from another website can in fact make search engines take your site off search pages completely. That’s because search engines cannot make up their mind, which content should be indexed and hence the site can be dropped completely.
Days of keyword stuffing are over
Keyword stuffing is still one of the common mistakes found in optimization. While it’s advisable to have relevant keywords in your content, having too many of them throughout can spell trouble. It makes your content unreadable and that can put off your readers and search engines alike. This is one marker of quality of content that cannot be compromised.
Keeping broken links and invalidated HTML is a no go
If you have broken links on your website, its credibility and thereby ranking will get affected negatively. If you haven’t eliminated invalidated HTML it reflects badly on the quality of your website. It also can end up breaking the display of your page on various browser and operation systems. These aspects are not taken kindly by search engines today. Google has different Webmaster tools that are meant for you to locate broken links and you should make the most out of them. You can also try and know more about HTML errors to improve the overall quality of your website.
There’s no reason to focus on MetaKeyword Tags
They had their importance earlier when it came to boosting search page ranks but that’s not the case anymore. Search engines are keener on Meta description tags today and that’s what you should focus on. Write good descriptions, which can be used as snippets in page results. In the process your click through rate will be enhanced and it will make an impact on conversions. Hence rather than focussing on MetaKeyword Tags, you can pay attention to description for your important pages. You can also focus on content that encourages sharing, which can also bring you natural backlinks in the process.
Cut down on press releases and guest posting
“Link Schemes” now have been well defined by Google and they include guest posting campaigns with keyword-rich anchor text links as a link building strategy that can manipulate algorithms.
Remember, press releases and guest posting can bring you desired traffic, they have to be used sparingly in today’s scenario. Branded, raw URL anchor text in press releases actually makes sense today. Guest posts on the other hand should be published on relevant and authoritative sites. Brand name anchor text can then be used when you get a link from the guest post to your site.
Irrelevant backlinks should be done away with
In earlier days you could just gather a large number of backlinks and ensure that your website would climb up the search pages. But that’s not the case anymore because search engines give more attention to quality backlinks today. It’s a good strategy to try and get your backlinks from quality and relevant sites. A few irrelevant links here and there are a part of the game, but anything beyond that could spell trouble.
Title tag should be given its due importance
In fact, the title tag is considered to be an integral element of optimization. When creating the title tag it’s important that you have at least one of your keywords in it. It will ensure that you reach out to your target market.
Social Media and its impact cannot be forgotten
Content and social engagement has closely linked today and this bond is only bound to get stronger in 2014. If you want to make an impact with your SEO performance then it’s crucial that you have quality content. It will ensure that there are more shares, which hit the spot with search engines like Google. Thus it’s a good idea to have social media share buttons at the end of articles, blogs, and on your website. It will make it easier for your users to share content and it will build your social media standing.
Mobile compatibility of your website should be accounted for
Mobile strategies are being considered when ranking websites; thus a responsive design that makes your website compatible to mobiles is of great importance. It is now considered crucial that your website works well with different types of devices. It brings about a positive user experience and ensures that your SEO performance is boosted.
There are some SEO mistakes that people have been following for a long time now. They have to be stopped in 2014 if you want good returns on your strategies. Implementing good, modern techniques and eliminating these mistakes might take some time on your part, but the end results will be well worth it.
I am Ramya Raju a freelance web design writer with 8 yrs of extensive blogging experience on a variety of online publishing and social-media platforms. I generally write high-quality articles on travel, photography, SEO, Web design, English courses, and generic topics too. I’m also an extrovert with a passion for photography, anthropology and travelling to different countries to learn the culture and living of the local inhabitants.
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