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Google algo­rithm changes in recent times have meant that busi­nesses that had good SEO strate­gies have ben­e­fited while oth­ers have borne the brunt. It has also made it clear that if you stay away from the pit­falls of SEO then you can actu­ally boost your site’s vis­i­bil­ity and not have to worry about the next update from Google.

Stop pay­ing for links

It is now impor­tant to search engines that you build your links nat­u­rally rather than buy­ing them from paid sources. Get­ting links the tra­di­tional way of com­ment­ing have their ben­e­fits and it will also ensure that your blog grows steadily. The wait will be worth it when you see the final results. How­ever, if you are keen on buy­ing links, then using same anchor text on them should be avoided. Remem­ber, buy­ing links can bring you quick results but they won’t last given the search engines’ dis­like for them.

You shouldn’t be dupli­cat­ing content

Using same key­words in blogs that are essen­tially say­ing the same thing can get you into trou­ble. Dupli­cat­ing con­tent from another web­site can in fact make search engines take your site off search pages com­pletely. That’s because search engines can­not make up their mind, which con­tent should be indexed and hence the site can be dropped completely.

Days of key­word stuff­ing are over

Key­word stuff­ing is still one of the com­mon mis­takes found in opti­miza­tion. While it’s advis­able to have rel­e­vant key­words in your con­tent, hav­ing too many of them through­out can spell trou­ble. It makes your con­tent unread­able and that can put off your read­ers and search engines alike. This is one marker of qual­ity of con­tent that can­not be compromised.

Keep­ing bro­ken links and inval­i­dated HTML is a no go

If you have bro­ken links on your web­site, its cred­i­bil­ity and thereby rank­ing will get affected neg­a­tively. If you haven’t elim­i­nated inval­i­dated HTML it reflects badly on the qual­ity of your web­site. It also can end up break­ing the dis­play of your page on var­i­ous browser and oper­a­tion sys­tems. These aspects are not taken kindly by search engines today. Google has dif­fer­ent Web­mas­ter tools that are meant for you to locate bro­ken links and you should make the most out of them. You can also try and know more about HTML errors to improve the over­all qual­ity of your website.

There’s no rea­son to focus on MetaKey­word Tags

They had their impor­tance ear­lier when it came to boost­ing search page ranks but that’s not the case any­more. Search engines are keener on Meta descrip­tion tags today and that’s what you should focus on. Write good descrip­tions, which can be used as snip­pets in page results. In the process your click through rate will be enhanced and it will make an impact on con­ver­sions. Hence rather than focussing on MetaKey­word Tags, you can pay atten­tion to descrip­tion for your impor­tant pages. You can also focus on con­tent that encour­ages shar­ing, which can also bring you nat­ural back­links in the process.

Cut down on press releases and guest posting

“Link Schemes” now have been well defined by Google and they include guest post­ing cam­paigns with keyword-rich anchor text links as a link build­ing strat­egy that can manip­u­late algorithms.

Remem­ber, press releases and guest post­ing can bring you desired traf­fic, they have to be used spar­ingly in today’s sce­nario. Branded, raw URL anchor text in press releases actu­ally makes sense today. Guest posts on the other hand should be pub­lished on rel­e­vant and author­i­ta­tive sites. Brand name anchor text can then be used when you get a link from the guest post to your site.

Irrel­e­vant back­links should be done away with

In ear­lier days you could just gather a large num­ber of back­links and ensure that your web­site would climb up the search pages. But that’s not the case any­more because search engines give more atten­tion to qual­ity back­links today. It’s a good strat­egy to try and get your back­links from qual­ity and rel­e­vant sites. A few irrel­e­vant links here and there are a part of the game, but any­thing beyond that could spell trouble.

Title tag should be given its due importance

In fact, the title tag is con­sid­ered to be an inte­gral ele­ment of opti­miza­tion. When cre­at­ing the title tag it’s impor­tant that you have at least one of your key­words in it. It will ensure that you reach out to your tar­get market.

Social Media and its impact can­not be forgotten

Con­tent and social engage­ment has closely linked today and this bond is only bound to get stronger in 2014. If you want to make an impact with your SEO per­for­mance then it’s cru­cial that you have qual­ity con­tent. It will ensure that there are more shares, which hit the spot with search engines like Google. Thus it’s a good idea to have social media share but­tons at the end of arti­cles, blogs, and on your web­site. It will make it eas­ier for your users to share con­tent and it will build your social media stand­ing.

Mobile com­pat­i­bil­ity of your web­site should be accounted for

Mobile strate­gies are being con­sid­ered when rank­ing web­sites; thus a respon­sive design that makes your web­site com­pat­i­ble to mobiles is of great impor­tance. It is now con­sid­ered cru­cial that your web­site works well with dif­fer­ent types of devices. It brings about a pos­i­tive user expe­ri­ence and ensures that your SEO per­for­mance is boosted.

Sum­mary

There are some SEO mis­takes that peo­ple have been fol­low­ing for a long time now. They have to be stopped in 2014 if you want good returns on your strate­gies. Imple­ment­ing good, mod­ern tech­niques and elim­i­nat­ing these mis­takes might take some time on your part, but the end results will be well worth it.

Author bio:

I am Ramya Raju a free­lance web design writer with 8 yrs of exten­sive blog­ging expe­ri­ence on a vari­ety of online pub­lish­ing and social-media plat­forms. I gen­er­ally write high-quality arti­cles on travel, pho­tog­ra­phy, SEO, Web design, Eng­lish courses, and generic top­ics too. I’m also an extro­vert with a pas­sion for pho­tog­ra­phy, anthro­pol­ogy and trav­el­ling to dif­fer­ent coun­tries to learn the cul­ture and liv­ing of the local inhabitants.

Con­tact:

Ramya Raju

E-mail id: [email protected]

Web­site: http://www.colorcharacter.com/uk/

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