2013 will be the year full of surprises in terms of search engine updates and despite of Google panda, may be the penguin and upcoming “zebra” also. See the below graph, people love these words, which are already popular in the search industry. Take a look
To overcome these google updates, you may find so many things likes, tips and tricks to take away your site from those updates. Before I start the predictions and trends for SEO 2013, Let us overview the overall recap of what happened in the search industry in the year 2011 & 2012.
SEO world is like a SEA and you have to dive quickly to find the direction:
Whooooeeee, It’s the panda, which is updated by google and released in 2011. Those updates have majority hit all low quality websites.
Now, let’s come to Penguin update, It was a huge hit on all spammy link building tactics and link networks websites during summer.
All those webmasters, who depends on the link networks and other spammy link building methods, all of them got affected by this update.
If you are in the Internet marketing business, it is vital to have google analytics installed for your site to track your traffic and other ranking dropped.
You can be able to measure the dropped traffic period dates based on the GA. It will help like a clue whether, your site is hit by any update or not.
Don’t have any idea where to start? No problem at all. We can help you in better way to rid out your site from the panda and penguin updates.
So What SEO brings in 2013?
1)Reuse your content in the form of different media:
Content creation and their promotion must be a very important task in your web promotion.
I suggest here to use your content in various forms of media, like convert into pdf and submit into Doc sites like scribd.com and slideshare.com. You will surely get a strong search signal by applying quality and informative information.
Create an ebook and promote it as free download in return for their contact details.
You have a good chance of carrying good leads by the best ebooks distribution in a proper way.
After all panda and penguin update link will remain same and treat all as same as a ranking factor. Just the view has been changed a little bit by the search engine.
Don’t rely on same link patterns, try to get different and quality link. See below for some of the great ways to get links in different ways.
Gather Links from:-
1. Grab the linking opportunists from the good quality sites, not from spammy sites. This is not an easy task to do, Check your competitor’s site linking structure and try to acquire from them.
2. Startup links: These links are mainly from web 2.0 properties, guest post and many more. This will create the first layer to your site’s link profile.
Key note: Do not be aggressive to acquire links, take it easy and think twice, why i am putting my link on this site?
3. Impactful links: Try and measure your best competitor’s link profile and diversify anchor texts. Check which are helpful to you and which don’t.
3.Google Authorship (Google+):
Welcome to Google Authorship
If you are a business owner or a part of internet marketing business then do not miss to setup/claim your google+ profile link back to your site.
Google itself pushes google+ to all their products which seems like a very big change in the search giant. Love to see, what will be the next thing, happens in the future.
Most of the people have seen the “not provided’ data in their google analytics data, those visits usually comes from the place, where people are generally logged in the google’s products.
Google authorship provides you greater visibility in many cases. Search results with pictures are really eye catchy and you can be able to see changes in the impressions, clicks, CTRs, and average positions in your WMT as well.
There are many things, where we have a control to build the links. I suggest you to think twice before putting the link anywhere and just ask yourself, Is this be helpful to your visitors? If it is yes, then you are very near to gather a natural link for sure.
Google is always playing a big role in your marketing campaign, So just stay away from low quality links and not overly spammy anchor text profile.
Also, What do you think about the new ranking factors will be in 2013?
Couple of great post relates to the same which i like the most:
10 Predictions for Inbound Marketing in 2013 by Rand Fishkin
2013 Digital Marketing Predictions by Oyunerdene by Jenny Battulga
Top 1 SEO Tips for 2013 by Dr. Pete