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Dif­fer­ences between a Reg­u­lar Site and E-Commerce

By now, your busi­ness is thriv­ing locally and your cus­tomers keep com­ing back for more. The com­pe­ti­tion is start­ing to get scared and real­ize that they have a real bully on their hands. Your prof­its are as high as they have ever been. So by now you are ready to tap into another mar­ket and show every­body who is boss. Cus­tomers on the other side of the coun­try have not heard about you but that can all change rather quickly. With the large prof­its that you have earned through hard work and dom­i­nat­ing your local mar­ket, you’ve been able to set your­self up for a small expan­sion. The other side of the coun­try is a mar­ket that is just wait­ing for you to own.

Web­site

Build­ing your com­pany site is a great way to attract cus­tomers from all over. This method will work if you take the time to plan and carry out the cor­rect strat­egy. The first step is to decide on what type of site you want your busi­ness to have. This will depend on one basic ques­tion; do you want to sell your prod­uct or ser­vice directly to online shop­pers? The answer to this sim­ple ques­tion will help you decide what type of site will be best for you. If you want to be able to sell your directly, you want an ecom­merce site. If you don’t, a reg­u­lar site will be enough.

Basic Dif­fer­ences

So an ecom­merce site will allow cus­tomers to view and add prod­ucts to their vir­tual cart. Once they have enough prod­ucts added, they can “check­out”. This means they’d be pay­ing for what­ever is in the cart and you would receive the order to fill. This is def­i­nitely the biggest dif­fer­ence between ecom­merce and a reg­u­lar site. A reg­u­lar site would still dis­play the prod­uct and its infor­ma­tion but it wouldn’t have an option to order direct from the web­site. This is some­thing that you must think about and decide on before you go ahead with either choice.

Time­frame

The time it takes to build an ecom­merce site is sig­nif­i­cantly more than a basic. The rea­son for this is that on a reg­u­lar site, you only have to add a cer­tain num­ber of prod­ucts and basic infor­ma­tion regard­ing them. On ecom­merce site how­ever, you must add the prod­uct, sizes, col­ors, etc. All of that takes time and makes the process more complicated.

Reg­u­lar Site

On a reg­u­lar site, the time you save by not hav­ing to add an entire cat­a­log of prod­ucts can be ded­i­cated to post­ing videos of your prod­uct or ser­vice in action. This is a great way to show poten­tial cus­tomers what they are in store for if they end up choos­ing your com­pany. A great video will con­vince a cus­tomer who is oth­er­wise not sure who to hire. In the end, your site is yours but it should def­i­nitely dis­play your com­pany in a pos­i­tive man­ner and show why you are the best in your industry.

Michael Burnoff loves to help peo­ple. He does any­thing to put a smile on people’s faces. When he is not out help­ing peo­ple, he is online writ­ing blogs about inter­net mar­ket­ing which is his other pas­sion. One day he plans to go on a trip to Africa to help unfor­tu­nate peo­ple there. 

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